Research & Strategy Services
Research and strategy inform everything we do.
We infuse our process with data and insights to ensure everything we design and build centers on your organization’s goals and your users’ needs. We work with you to define success, then we prototype, test, and validate our work to consistently deliver the results that matter most.
UX Research (Organization Focus)
We understand your organization’s current state and ambitions for the future.
See Activities & Deliverables
- Stakeholder Interviews + Surveys
- Competitive Analysis
- Technical Analysis
- Heuristic Analysis
- Defining Success
UX Research (User Focus)
We ground our work in real people and their goals to create experiences that serve them.
See Activities & Deliverables
- Audience Research
- User Testing
- User Types + Goals
- Card Sort + Tree Testing
- Journey Maps + User Flows
Targeted Audits
We provide valuable insights and recommendations to empower you to keep improving.
See Activities & Deliverables
- Accessibility Audits
- Content Audits
- UX Audits
- Security Audits
- Performance Audits
Analytics and SEO
Our websites are crafted for both people and search engines and empowered for data-driven decision making.
See Activities & Deliverables
- Analytics Audits
- Google Analytics
- Heatmaps
- Ongoing Growth Strategy
- Dashboards
Our Research & Strategy work in the world
FasTrak
FastTrak’s website was redesigned to enhance user-friendliness to create a streamlined experience for the Bay Area's diverse audience.
Participating in the project really opened my eyes to the ways that we can improve our website and I know that kind of research and synthesis isn't easy to convey as clearly as you have.
American Foundation for the Blind
We designed an accessible website tailored to the nonprofit sector and serving diverse audiences, including those with vision loss.
