Improve Online Enrollment in your University Department
Admissions Experience Diagnostic
Students who can't easily navigate your admissions process or find the info they need don't bounce back — they apply elsewhere. Kalamuna uncovers precisely where you're losing potential students.
Our Admissions Experience Diagnostic is an outside-in approach (with insider knowledge). In weeks, not months, our expert team of analysts, strategists, designers, and technologists uncovers precisely where you're losing potential students and shows you how to increase online enrollment conversions for your department.
Ready to turn your admissions experience into a competitive advantage?
Diagnose Your Admissions Experience
We evaluate your digital admissions experience against best practices and deliver insights and actionable next steps. We test with real users and help you understand what students really think, and what they want.
We look at the discoverability of your program and how it ranks against your competitors when students use AI to research schools. We’ll also perform a technical analysis, and evaluate accessibility and usability.
For departments who want to
- Adapt to the needs of today’s prospective students
- Compete effectively in today's digital-first recruiting landscape
- Boost application conversions without increasing ad spend
- Align admissions, marketing, and IT
What you receive
- Comprehensive report with synthesized observations and specific design and technical recommendations
- A presentation that benchmarks your Admissions Experience against best practices
Our Diagnostic Process
Comprehensive fact-finding, data analysis, and consultation
We’ll gather intel from your subject matter experts, interview your tech team, and dive deep with admissions leaders to understand the story behind the data.
Content & Messaging Review
We evaluate whether your admissions content speaks clearly to student needs, addresses common concerns, and guides them toward action at the right moments.
Digital Experience Audit
We thoroughly review your key admissions touchpoints for usability, accessibility, mobile optimization, and conversion effectiveness. This covers everything from your homepage, program pages, to website forms for campus tours and applications.
Testing with prospective students
We conduct AI-assisted user testing of your digital admissions flow with representative users. We find the right mix of local, regional, or international prospective students and/or parents to interview. We synthesize their thoughts and motivations and surface poignant insights and zingers.
Technical Performance Analysis
We identify performance issues that could be silently driving students away, from slow load times to broken mobile experiences. We assess the maturity of your digital analytics practice.
Discoverability Analysis (SEO/AEO/GEO)
We look at how different LLMs answer the most common questions your prospects ask and how you show up compared to your competitors. We also baseline your technical SEO.
The Impact of Inaction
Prospective students are abandoning applications at alarming rates. Complex forms, unclear requirements, accessibility issues, and fragmented relevant information create unnecessary barriers between interested prospects and completed applications.
This matters because your digital admissions experience should highlight your program offerings, strengths, and institutional identity while empowering prospective students to make informed decisions that result in matriculation.
We're Committed To Higher Education
We've helped strategize, design and transform digital experiences in higher education for well over a decade for institutions such as University of Toronto, Arizona State University, UC Berkeley, UCSF, and Stanford University. We understand the unique challenges of higher education — from complex stakeholder dynamics to the delicate balance between institutional constraints and student needs.
The team is extremely communicative and professional. They have come up with some very creative solutions. The discovery findings have been particularly valuable.
Some of our clients
