GRCC transforms lives and challenges inequality through accessible, affordable college education.
Kalamuna led a complete redesign of GRCC’s Drupal 8 website to attract new students, support and retain current students, and connect with the broader community. Areas of focus included organizing site information, improving accessibility, and creating a visual design that connected with students.
Within the first quarter after launch, traffic to the “Apply to GRCC” page increased by 90.5% over the previous year.
The Big Goal
Since 1921, Grand Rapids Community College (GRCC) has been making post-secondary education more inclusive.
They wanted their website to appeal to both prospective and current students. Prospective students need to understand whether GRCC’s programs and classes are a good fit for their learning and career ambitions. Existing students need easy access to support services, financial aid, and whatever else is required to complete their intended academic programs. The navigation needed to be intuitive for everyone.
This project included a highly collaborative restructuring of the site’s information architecture, reimagining the brand’s visual expression online, and retheming their existing Drupal 8 website.
Hear from Leigh.
This quick video summarizes Leigh’s experience working with Kalmuna on this project.
“Before working with Kalamuna, our website was unnavigable. Kalamuna was able to find a solution that could fit the needs of our internal stakeholders and, more importantly, our students. They worked as an extension of our team, as everyone was very well-versed in the higher ed industry. After the redesign launched, I watched users become more intentional across our website. That is the biggest triumph for me. I have coworkers saying, ‘I just open our website and smile now everytime I do.’”
Director of Web Content and Digital Strategy, GRCC