Communications Strategy

Who are you? What do you do? What makes you different? And, who should be paying attention? We help organizations own justifiable spaces in their competitive landscape and in the minds of their most important audiences, all through industry research, analysis, strategic thinking and stakeholder engagement. Our communications strategy offerings include:

• Organizational/brand positioning
• Messaging strategy
• Competitive analysis
• SWOT analysis
• Stakeholder and audience interviews
• Persona development

Content + UX Strategy

Building a site starts with discovery. We work to understand a website in terms of an organization’s communication objectives, audience needs, comparative experiences, technical requirements, and more. Our UX Strategy exercises arrive at this understanding through:

• Stakeholder interviews
• Audience research
• Content audits
• Google Analytics insight derivation
• Competitive analysis
• Journey mapping
• Personas and scenario-based user stories
• Information architecture + site mapping
• Usability testing

Analytics

Make informed, data-driven decisions about your website. We help our clients see the story in their data by configuring, curating, and maintaining their analytics configurations. Some of our offerings include:

• Auditing Google Analytics + Tag Manager configurations
• Data quality improvements
• Real-time data visualization dashboards
• Data analysis + recommendations
• Technical remediation

Search Engine Optimization (SEO)

Grow your site’s traffic and influence by optimizing its rankings on search engines. We’ve partnered with MIT PhDs and director-level, enterprise SEO professionals to improve organic search results for our clients. While all our packages encompass an audit and a recommendation set, our discrete SEO offerings include:

• Overall performance evaluation
• Technical triage
• Content analysis
• Keyword assessment
• Link assessment
• Recommendation summary
• Implementation priority matrix