Usability testing is often overlooked in the design process, but it’s crucial to create a great user experience. Companies that partake in usability testing catch where users get stuck, confused, frustrated, or even give up on using the company’s website. Usability testing will bring to light areas of your site’s design that can be improved, and even more so if you have an experienced person conducting these tests.Read more
Agile marketing methodology is a suitable solution for all organizations, from established corporations to small nonprofits. Changes across the digital landscape are inevitable on the internet, and agile marketing equips organizations to respond swiftly. Agile marketing allows for quick adaptation to market changes.Read more
When you think about SEO, Google is probably the first thing that comes to mind. However, did you know that YouTube is just a search engine? While it’s content is specific to videos, it follows the same basic principles as any other search engine. You enter a search query and it filters down to relevant results based on that query.
Like every other search engine, there are ways we can optimize our content for better rankings. The steps in this guide are by no means “complicated” but they can significantly boost your search rankings and subscriber base on YouTube.Read more
While content plays a central role in your website’s success, you may struggle to keep tabs on it. Often, it can be challenging to know what you have and whether it’s genuinely serving your goals and users. If your website’s content might benefit from some spring cleaning, keep reading. I’ll share a simple introduction to a website content audit to leave you empowered to either start one on your own or make sure your agency partner meets your needs.Read more
If you are a Drupal developer you know that the Views module is an essential part of site-building. Its ability to query and aggregate content to be displayed in any way you might need saves a considerable amount of time and energy.
However, even with all that power, Views has one major downfall. As the queries start to pile up, views may start to slow down. Add in relationships, exposed filters, lots of fields (and even, contextual filters!) and you’re asking for serious performance issues.Read more
“Whenever you see a successful business, someone once made a courageous decision.”
― Peter F. Drucker
Whether you love it, hate it, or feel nothing about it. Whether you use it every day or only sporadically, it’s become part of your work environment. Whatever your relationship to it is, you must surely feel something as it approaches the end of its life, and you need to decide what to do about it. It’s your Drupal 7 site, and it sunsets next year.Read more
As someone who has worked professionally with WordPress websites for 15 or so years, the most common question I have heard from clients, coworkers, and even other colleagues in digital is some variant of: “Is WordPress secure?”Read more
Are we done yet?
2020 is a hard year to put behind us. Political division, a deadly global outbreak, economic roller coasters, and racial unrest remain top of mind as we round out January 2021.