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Google Analytics Tips + Best Practices Part 3: A Sea of Metrics

By Vadim Tchernine, March 12, 2019
A pie chart, a bar graph, and a line graph, floating on a sea of wavy lines

Google Analytics is a powerful tool that gives you the ability to slice and dice your website traffic in many ways, with plenty of metrics and dimensions to choose from. If you are just starting with Google Analytics, it's likely that you are a bit overwhelmed by all the metrics that are available to you. We will cover the basics for you, as well as explain what to use and when to use them. 

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Topics: Analytics Guidance Strategy

How to Define Your Organization’s Values or: What Happens When Carl Jung Joins the Marketing Department

By Shannon O'Malley, November 29, 2018
Black and white photograph of Carl Jung

When organizations talk about what they believe in, it’s weird. A company, nonprofit, university, etc. isn’t a person, it has no singular moral “self” who would value anything. So how can a group’s values communicate anything authentic? How do you faithfully articulate the shared values of a set of co-workers?

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Topics: Articles Discovery Nonprofits Strategy

Google Analytics Tips + Best Practices Pt 2: Quality Assurance & Data Integrity

By Vadim Tchernine, November 19, 2018
Icons representing quality data

So, you’ve set up your Google Analytics account and have a working implementation, but something doesn't feel quite right. Your spidey sense is tingling, the data you are getting is not complete. You need to figure out what, if anything, is broken. This post is all about that: debugging and troubleshooting.

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Topics: Analytics Guidance Strategy

How to Use Google Data Studio and Other Analytics Dashboards

By Andrew Mallis, September 13, 2018
Photo of vintage car dash

Google Analytics is a powerful tool, but it can be unwieldy and inscrutable to the uninitiated. Sharing PDF exports is cumbersome and static. Analytics data may be spread across multiple accounts, making it hard to see the bigger picture. To address these problems and more, I spoke at Drupal North this year on how dashboards can turn analytics data into informational, easy-to-understand reports through data visualization. Check out the video of my presentation here.

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Topics: Analytics Strategy

Google Analytics Tips + Best Practices Pt 1: Configuration

By Vadim Tchernine, September 10, 2018
Abstract image of a configuration panel

 

What can’t be measured can’t be managed. Now, you don't need to be a data scientist to make decisions based on your users’ activity, but it’s crucial that your configuration is top-notch. As they say, garbage in, garbage out. Google Analytics provides an easy-to-use platform that’s able to go very granular with the data we need to collect. In this series, I will discuss how to configure Google Analytics, how to make sure the data you receive is actionable, and some common misconceptions about the platform.

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Topics: Analytics Discovery Guidance Strategy

Understand Analytics with a Free Google Data Studio Report

By Andrew Mallis, March 27, 2018
Image depicting analytics.

Are you a marketing or IT manager who’s confused when navigating Google Analytics? Wish you could see only key performance indicators in one place? Or, do you want to share only some of your data in an automatically updated report? Kalamuna has created a Google Data Studio (GDS) report template to help our clients better visualize their data, and because part of our mission is to help colleges and universities meet their goals through technology, we’re creating free reports for higher-ed professionals now until April 30.

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Topics: Analytics Articles Discovery Guidance Higher Education Nonprofits Strategy

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