Strategy

During a natural disaster or public emergency, your users may face a variety of new physical, mental, and environmental challenges, while access to your platform may become more important than ever.

Every marketing professional knows that being at the top of search engine results is important and that SEO will help to get them there. You may have also heard that SEO can be challenging to learn, but the truth is, SEO doesn't have to be difficult, and sometimes it can be pretty fun!

These 5 basic SEO techniques are easy to implement and will have you on your way to the top of search engine results:

Drupal 8 was one of the biggest releases in the platform’s history. Its release empowered the community to adopt more modern development technologies and tools. If you migrated a site from Drupal 6 or 7 to Drupal 8 you probably can attest that a considerable investment of time and resources was required for a successful migration. Luckily, migrating from Drupal 8 to 9 will likely be a walk in the park, in comparison. 

An emergency landing page may be the best way to ensure that your visitors can find the information they need in a crisis, while minimizing any unwanted distractions.

Let’s take a trip back to 1996. Bill Clinton was elected to his second term as president, and the Nintendo 64 was released in North America. People called the internet the World Wide Web and logged into AOL to check their email while tying up their phone line. There was not much else to do online, as Google, Twitter, and Facebook were not around yet (thanks Slate and Wikipedia for the time capsule info).

When is it time to panic?

“God help us, we're in the hands of engineers.” – Jeff Goldblum as Dr. Ian Malcolm in Jurassic Park

With support for Drupal 7 soon to be extinct, many Drupal 7 website owners are anxious to migrate quickly to the next generation of the CMS, Drupal 8. With phrases like “end of life” and “sunsetting” now almost ubiquitously attached to Drupal 7, some are feeling chills of terror sweep over, as if the surface of the water in the glass resting on the dashboard has begun to ripple from the impact tremors.

We’ve recently had the opportunity to streamline the donation page and form UX for a client. There’s a good amount of information out there on how to do it well, but a lot of it is scattered, and one often has to sleuth up chains of citations to get to the source material. As is to be expected, applying general UX best practices and basic heuristics to any user flow gets us a good part of the way there, but the donation process—an important conversion for any organization looking to receive funds online— has some unique particulars, some of which might even be counter-intuitive. 

We were honored to have two members of our team present sessions at Drupal North this past June in the beautiful and vibrant city of Montreal, Canada.  Drupal North is an annual,  free, three-day conference focusing on Drupal-related topics and the community that drives the Drupal Project forward.

We were pleased to make new connections while also reconnecting with friends and peers. As always, it was also a privilege to be given the opportunity to share our expertise.

Do a search for "personas" on the web and you’ll get a smorgasbord of smiling faces of all ages and from all backgrounds - and top results are all related to design, user experience, and agile. Demographic-based and often marketing-driven, personas are pretty mainstream and relatable - except when they’re not.

And like the web, personas are evolving.

Google Analytics is a powerful tool that gives you the ability to slice and dice your website traffic in many ways, with plenty of metrics and dimensions to choose from. If you are just starting with Google Analytics, it's likely that you are a bit overwhelmed by all the metrics that are available to you. We will cover the basics for you, as well as explain what to use and when to use them.