Google Analytics is a powerful tool that gives you the ability to slice and dice your website traffic in many ways, with plenty of metrics and dimensions to choose from. If you are just starting with Google Analytics, it's likely that you are a bit overwhelmed by all the metrics that are available to you. We will cover the basics for you, as well as explain what to use and when to use them.
Read more
As a project manager, I know that people are going to be happiest and get the most work done when they are using systems that they are comfortable and familiar with. Thanks to a syncing technology, called Unito, our teams are able to enhance collaboration, gain efficiencies, and stay aligned.
Read more
So, you’ve set up your Google Analytics account and have a working implementation, but something doesn't feel quite right. Your spidey sense is tingling, the data you are getting is not complete. You need to figure out what, if anything, is broken. This post is all about that: debugging and troubleshooting.
Read more
What can’t be measured can’t be managed. Now, you don't need to be a data scientist to make decisions based on your users’ activity, but it’s crucial that your configuration is top-notch. As they say, garbage in, garbage out. Google Analytics provides an easy-to-use platform that’s able to go very granular with the data we need to collect. In this series, I will discuss how to configure Google Analytics, how to make sure the data you receive is actionable, and some common misconceptions about the platform.
Read more
At Kalamuna, we believe that everyone, regardless of ability, has a fundamental right to access the information and tools on the Web. Our job, as a digital agency for numerous institutions and organizations trying to make the world a fair and equitable place, is to ensure that the websites and products we design and build for our clients are accessible.
Read more
Are you a marketing or IT manager who’s confused when navigating Google Analytics? Wish you could see only key performance indicators in one place? Or, do you want to share only some of your data in an automatically updated report? Kalamuna has created a Google Data Studio (GDS) report template to help our clients better visualize their data, and because part of our mission is to help colleges and universities meet their goals through technology, we’re creating free reports for higher-ed professionals now until April 30.
Read more
It can sometimes feel overwhelming to keep up with evolving technology. If you’re worried that migrating your organization’s Drupal 6 or 7 site to the latest version, Drupal 8, is going to cause headaches, this post is for you. Major benefits of migrating your site to D8 include: built-in responsiveness for mobile and other platforms, faster page loads and optimized performance, and a more streamlined and intuitive content editing experience. But change can be scary, I know.
Read more
I want agency life to mean smiles, rainbows, and slaps on the back. But in a business that trades in collaborative intellectual output, that feelgood place doesn’t happen overnight. Over the past 11 years I’ve worked in marketing strategy and account management roles in Europe and the US, at shops like Mucho Design, Orbital BBDO, and EuroRSCG, and I’m now an account manager at Kalamuna. Over time I’ve picked up a thing or two about how agencies can do great work on time and on-budget, with more than enough feelgood to go around.
Read moreThe build_path is
.