Analytics

In our last SEO article 5 Tips To Get Top SEO Results, we dove into the basics of getting your website ready for top SEO performance.

In this article, we will focus on some fundamental SEO principles to make sure you are getting the most out of your content.

Every marketing professional knows that being at the top of search engine results is important and that SEO will help to get them there. You may have also heard that SEO can be challenging to learn, but the truth is, SEO doesn't have to be difficult, and sometimes it can be pretty fun!

These 5 basic SEO techniques are easy to implement and will have you on your way to the top of search engine results:

We were honored to have two members of our team present sessions at Drupal North this past June in the beautiful and vibrant city of Montreal, Canada.  Drupal North is an annual,  free, three-day conference focusing on Drupal-related topics and the community that drives the Drupal Project forward.

We were pleased to make new connections while also reconnecting with friends and peers. As always, it was also a privilege to be given the opportunity to share our expertise.

Google Analytics is a powerful tool that gives you the ability to slice and dice your website traffic in many ways, with plenty of metrics and dimensions to choose from. If you are just starting with Google Analytics, it's likely that you are a bit overwhelmed by all the metrics that are available to you. We will cover the basics for you, as well as explain what to use and when to use them. 

So, you’ve set up your Google Analytics account and have a working implementation, but something doesn't feel quite right. Your spidey sense is tingling, the data you are getting is not complete. You need to figure out what, if anything, is broken. This post is all about that: debugging and troubleshooting.

Disable your ad blocker

Not seeing your data show up in real time reports? Make sure to turn off your ad blocking plugins. Google Analytics (GA) / Google Tag Manager (GTM) is a 3rd party script and most ad blockers will stop it from working by default.

Google Analytics is a powerful tool, but it can be unwieldy and inscrutable to the uninitiated. Sharing PDF exports is cumbersome and static. Analytics data may be spread across multiple accounts, making it hard to see the bigger picture. To address these problems and more, I spoke at Drupal North this year on how dashboards can turn analytics data into informational, easy-to-understand reports through data visualization. Check out the video of my presentation here.

What can’t be measured can’t be managed. Now, you don't need to be a data scientist to make decisions based on your users’ activity, but it’s crucial that your configuration is top-notch. As they say, garbage in, garbage out. Google Analytics provides an easy-to-use platform that’s able to go very granular with the data we need to collect. In this series, I will discuss how to configure Google Analytics, how to make sure the data you receive is actionable, and some common misconceptions about the platform.

Are you a marketing or IT manager who’s confused when navigating Google Analytics? Wish you could see only key performance indicators in one place? Or, do you want to share only some of your data in an automatically updated report? Kalamuna has created a Google Data Studio (GDS) report template to help our clients better visualize their data, and because part of our mission is to help colleges and universities meet their goals through technology, we’re creating free reports for higher-ed professionals now until April 30.